Mar 28, 2023
Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business through partners is wide open!
In today's episode of Social At Scale host Cameron Brain hands the mic to Lily Christensen to share her experience and insights about business development in the context of social media, social selling, and partnerships.
From a partner-strategy perspective what we've learned is when we find another company with a similar ICP, similar goals, and overall vision for this partnership, it's the most effective way to work together. Both from a sales perspective and a product perspective, when everyone is bought into the idea that two tools together are going to directly benefit them, usually against a shared competitor, there's a lot more success that we've found.
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