Apr 28, 2021
On this episode, Kevin Olivieri, Product Marketing and Storytelling at Scratchpad, shares about growing engagement on LinkedIn and the lessons he learned from his viral job search campaign.
You'll learn what inspired him to take this creative approach to get hired, why nostalgia is a powerful force for engagement, and...
Apr 20, 2021
On this episode, Leah Contino joins Courtney Morrison to discuss how storytelling is at the heart of digital marketing success for brands.
You'll learn how Leah's background as a journalist informs her strategy as a marketer, what the biggest challenge is for content marketers, and why McCormick & Company is growing...
Apr 8, 2021
Todd Kunsman, Director of Marketing at EveryoneSocial, shares his expertise on how paid advertising and employee advocacy compare as marketing strategies.
Is one better than the other? You'll hear examples of companies that are using both and the results they've seen.
Want to see the impact employee advocacy can have...
Apr 1, 2021
On this episode, Qualtrics' Global People Brand and Strategy Leader Shaunda Ziliich joins Courtney Morrison to share how to develop a successful talent brand strategy.
You'll learn the 3 pillars for a strong talent brand and how Qualtrics encourages team members to find and share their "why" using employee...